With a mentoring and encouraging spirit, the brand believes that the movement is for everyone – including you.
Through the branding project, we understood that ZEIDON’s purpose is showing how a healthy life can also be fun – you just have to discover what your body is capable of. This was the main concept for the brand’s slogan “DISCOVER THE NEW”.
Client:Zeidon
Category:Academia
Location:São Francisco de Paula/RS
Year:2024
sobre o nome
O nome surge a partir de POSEIDON - o rei dos mares. Evocando força e potência, ele traz a simbologia de que, assim como o Deus Poseidon, demonstramos domínio sobre as águas, sobre a força e a terra.
O tridente - símbolo de Poseidon - foi inserido no logotipo de forma subjetiva através da letra E.